UEFA EURO 2024 Brand Identity Unveiled
Tournament Branding Presented in Berlin
The official brand identity for UEFA EURO 2024 was unveiled this evening at the Olympiastadion in Berlin, Germany. The tournament, which will be hosted in Germany from June 14 to July 14, 2024, will feature 24 teams competing for the European Championship title.
The brand identity, which was developed by the German agency Strichpunkt, is based on the concept of "Unity." The logo features a stylized map of Europe with a football in the center, and the tournament slogan, "Celebrate Football," is written in both English and German.
"We wanted to create a brand identity that is both modern and timeless, and that reflects the values of the tournament," said UEFA President Aleksander Ceferin. "We believe that the brand identity we have developed will help to create a memorable and exciting tournament for fans around the world."
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