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The Tournament Will Be Held In Germany From June 14 To July 14 2024

UEFA EURO 2024 Brand Identity Unveiled

The tournament will be held in Germany from June 14 to July 14, 2024.

The brand identity was unveiled at a ceremony at the Olympiastadion in Berlin on Wednesday, October 5, 2022.

The brand identity for UEFA EURO 2024 was unveiled at 20.24CEST this evening at the Olympiastadion in Berlin Germany where the tournament will be held from June 14 to July 14, 2024. The brand identity was developed by TEAM, a creative agency based in Berlin. The brand identity is based on the concept of "Unity," which reflects the tournament's goal of bringing together people from all over Europe to celebrate football.

The brand identity includes a new logo, which features a stylized representation of the European continent. The logo is also accompanied by a new brand color palette, which includes shades of blue, green, and yellow. The brand identity will be used across all aspects of the tournament, including the official website, social media channels, and marketing materials.

The unveiling of the brand identity is an important milestone in the preparations for UEFA EURO 2024. The tournament is expected to attract millions of fans from all over the world, and the brand identity will help to create a memorable and exciting experience for everyone involved.


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